Mission – Bernal

Get to Know Mission – Bernal

The Mission Street – College Hill corridor, referred to by Invest In Neighborhoods as “Mission/Bernal,” is a thriving district where two neighborhoods converge to create a unique and active neighborhood. Get to know Mission/Bernal’s dynamic character through this featured video.

Neighborhood Summary

Mission Street, from Cesar Chavez to the College Hill Neighborhood, is a thriving district south of the Mission and just west of Bernal Heights. Anchored by Cole Hardware and other larger retailers, this active corridor features a mix of locally-owned bars, cafes, specialty shops, and service providers. Although there are some destination businesses and well-regarded restaurants that attract visitors from around the City, it remains a district patronized primarily by local residents. College Hill is known for its Central American food establishments and businesses predominantly owned by and serving Mexican and Central American families.

Merchants along the Mission, south of Cesar Chavez, have formed the Mission-Bernal Merchants Association (MBMA) to advocate for the small business needs along the corridor. The College Hill Neighborhood Association (CHNA) is an active neighborhood association working to promote a clean, safe and green corridor. Mission Street / College Hill merchants support one another, informally working together and sharing patrons. Further potential does exit in the neighborhood to develop relationships among the Mission Street / College Hill merchants and stakeholders to improve the economic vitality of the area.

The Invest In Neighborhoods (IIN) team is working with SF Municipal Transportation Agency, SF Public Utilities Commission, City Planning, Department of Public Works and community partners to coordinate public investments and develop an economic development action plan to guide future investments and activities in the neighborhood. As part of these efforts, City agencies and the Supervisor’s Office have coordinated to conduct appropriate community outreach and engagement to understand the strengths, opportunities, and challenges of the neighborhood.

IIN staff partnered with AECOM and Bay Area LISC to provide technical assistance in the creation of the economic development action plan. The findings from the Neighborhood Profile, stakeholder interviews, three focus groups, and nearly 300 neighborhood surveys were presented at a community meeting in fall 2013. The findings and feedback gathered at the community meeting contributed to the draft economic development action.

Demographics - Mission Street-College Hill
Source: US Census Bureau, 2010 Census of Population and Housing

Currently (as of early 2014), customized services employed on Mission Street- College Hill include: