Noriega (Sunset)

Get to Know the Outer Sunset

The Noriega Street corridor, nestled in the Outer Sunset, is an area that thrives with an array of locally-owned businesses. Get to know the delightful and diverse Noriega Street neighborhood through this featured video.

Neighborhood Summary: Noriega Street in the Outer Sunset

Noriega Street from 19th to 47th Avenue is a distinctive commercial corridor that meets the needs and is reflective of the diverse surrounding population. The section from 19th to 33rd features Chinese groceries, popular restaurants, bakeries, financial institutions and other neighborhood serving retail. The section from 45th to 47th is a favorite among surfers and beach-goers due to its proximity to Ocean Beach. These two blocks are an enclave of boutiques, with a popular custom board shop, a bakery, a produce market, a pet supply store, a pizza parlor, and a taqueria. Noriega is developing into a destination for shopping and dining for young urban professionals and visitors alike. Noriega is a unique and diverse commercial district, with a low vacancy rate and a relatively high level of foot traffic.

An active, but informal association of business owners between 45th and 47th Avenues supports its members and works to build a sense of community in the neighborhood. There are opportunities to develop partnerships among merchants in upper and lower Noriega to support business growth and transform the corridor into a destination.

noriega block party daniel bajusz

Demographics - Noriega Street
Source: US Census Bureau, 2010 Census of Population and Housing

Announcement: $20,000 Facade Improvement Grants for Outer Sunset IIN Corridors

They City’s Office of Economic and Workforce Development (OEWD) is seeking 1 or 2 NEW businesses in the Invest In Neighborhoods Corridors (Taraval, Noriega, & Irving) to receive a grant for facade improvements.

Grants can be used for storefront facade upgrades including, but not limited to, painting, new signage, awnings, lighting, removal of security grilles and roll ups (required), and rehabilitation of historic facade.

The program requires 25% matching funds. Project grants are reimbursed to the applicant once construction is completed. Businesses chosen must complete a business assessment with the Small Business Development Center. Specific Criteria: Be a new business, sign a long-term lease, and specified work must follow prevailing wage construction contractors.

If you are interested, please contact Roxana Vargas Greenan at or (415) 554-6645 and include information about the property including, including location, type of business and potential improvements the applicant wishes to make. Download a flyer here or go to the SF Shines Facade Improvement Program.

Currently, customized services employed on Noriega include: